and other Western provinces would start selling the chain’s line called No-Name Naturally Imperfect for 70 per cent of its regular price.Ī pilot project started last year in Ontario and Quebec “really went well above and beyond what our expectation was,” said Dan Branson, the company’s senior director of produce. Loblaw’s announced that its grocery stores, including the Real Canadian Superstore, most No Frills and some Your Independent Grocers in B.C. The European trend of selling asymmetrical apples, twisted tubers and blemished bell peppers for a 30-per-cent discount arrived in Metro Vancouver this month. The new line of products is also being credited with reducing food waste, estimated at billions of dollars a year. They’re called “ugly” vegetables, but misshapen fruits and vegetables can save shoppers a pretty penny and earn farmers a handsome income for selling produce that used to end up in the compost. Manage Print Subscription / Tax Receipt.Vancouver Sun Run: Sign up & event info.We already have many recipes,” says Brantz. The idea is to make a smaller capsule that looks like an energy bar. “We know how to make the same laminates from fruit. The company’s focus so far has been vegetables, but the aim now is to target fruit as well. For us, it’s a way to give art to food,” says Brantz. In fact, we believe in a culinary experience that is fun and visually impressive. “We are always thinking about the aesthetic of the outside of the capsule laminate. It’s hard to calculate how to press everything into a small format such that it remains tasty and ensure there is enough for a meal when it’s ready.”Īnina currently offers a Pasta Primavera Bowl (in a tomato capsule), a Vietnamese Bowl (in a carrot capsule), and a Mediterranean Bowl (in a zucchini capsule). “We have many factors that we must be aware of, especially the size. “This reflects today’s appreciation for healthy food even though you lack time,” says Brantz.įinding the right combination of taste, color and texture can be quite an endeavor, she says. CourtesyĬustomers put the capsule into a bowl of water in the microwave and wait for the ingredients to expand and mix into a ready-to-eat meal. Just add water, microwave for eight minutes, and eat. As many as half of all sweet potatoes can be left to rot in the ground because they’re misshapen.” A lot of vegetables don’t even leave the farmer’s field,” she says. “The supermarkets are not the only ones that are throwing food away. The problem of waste runs deeper than the supermarket chains. The leaves were brown, but the rest of the pineapple was perfect. I once found a dumpster full of pineapples. “The fruits and vegetables were all fresh and good. And when I opened one, I found it was full of treasures. “I remember when I was in Norway going to the back of a supermarket building to the dumpster. Anina’s edible capsule packaging is made of dehydrated vegetables. “We realized that between 30 to 50 per cent of all products in the Western world are going to waste and one of the most painful reasons for that was just because of how the vegetables and fruits looked, even though they were still full of nutrition and taste,” Esti Brantz, Co-founder and and Head of Impact & Creative at the Ashdod-based startup Anina tells NoCamels. CourtesyĬustomers pop the finished product in a microwave for eight minutes, then tuck into the meal – plus the packaging which would otherwise have been trashed. Anina slices wasted vegetables into very thin, paper-like laminates. They’re then sealed with a tasty vegan meal inside – such as pasta with cherry tomatoes and mushrooms, or rice noodles with carrots and cabbage.
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